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Clients search in UK for leading Ukrainian footwear brand MIDA Ltd

Clients search in UK for leading Ukrainian footwear brand MIDA Ltd

04.02.2019 Case studies

About the company

MIDA Ltd is one of leading Ukrainian footwear producers, as well as one of the most popular national brands. The brand MIDA is a symbol of reliability, style, and quality. Retail distribution network MIDA is one of the largest among the companies in the footwear segment and has more than one hundred brand stores in Ukraine.

Thanks to constant dialogue with the consumer, the quality of the MIDA brand is constantly improved, the production is modernized, the range of models is expanding on a regular basis. A wide range for all age groups of potential consumers, stable quality and competitive price — all these factors ensured the success of MIDA in the national Ukrainian market and abroad.

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Tasks and goals of the project:

Search for potential customers, identify interest in cooperation in the UK market, search for at least three companies with a high level of interest.

Vimes Consulting specialists:

  • A preliminary market survey was conducted, trends and market features were determined, the main sales channels and a portrait of a potential customer were developed.
  • A list of potential customers for further communication and presentation of the client company was formed.
  • The contact with potential customers was made — calls, letters, negotiations, the level of interest was revealed.

The results of the project:

  • Five British companies expressed a high level of interest in working with a client company.
  • Negotiations are ongoing with other companies.