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Ukrainian national stand at the largest UK fashion trade show – MODA-UK (Birmingham, August 2018)

Ukrainian national stand at the largest UK fashion trade show – MODA-UK (Birmingham, August 2018)

01.09.2018 Case studies

As part of the EU4Business initiative in Eastern Europe, Vimes Consulting team was commissioned to organise the participation of young Ukrainian fashion brands at Birmingham’s MODA-UK expo in August 2018.

The project went far beyond a simple expo support with some of the examples of our responsibilities included:

a) Marketing the event in Ukraine, selection, and communication with all applicants. We interviewed hundreds of players at the Ukrainian light industry market – both young and established fashion brands, designers and manufacturers.

b) Selection of the finalists. In close cooperation with the local profile experts and opinion leaders, we selected the most promising young fashion brands to help them to present themselves at the British fashion arena.

c) Creating marketing materials leading social network initiatives and pages to raise awareness about the prospects of the Ukrainian light industry market.

d) Conducting two education seminars – one for all of the applicants and separate more indepth just for the finalists.

e) Helping to build relationships between Ukrainian fashion brands and UK partners and experts.

More information about the project: Elle Ukraine, Vimes video report